Do referral programs work?

Referral programs are rightfully considered to be one of the most effective ways to promote a business as companies encourage employees to spread the word about a product or service. The main advantage of this system is that both parties benefit:    The company saves funds on classic advertising and instead relies on “word of…

Details

Who is the ideal leader?

Ideal leaders are not born; they are made. Becoming a leader is hard work as one has to improve one’s character, career, charisma, and technical abilities. Enthusiasm and passion can help in this process, but you can’t rely on them alone. For those rare individuals who can master themselves however, the sky really is the…

Details

Soft Skills and Hard Skills: What Breed of Animal and How to Tame Them

The so-called “soft skills” have become the main subject of discussion across the world only recently. The reason behind their active discussion and comparison with the so-called “hard skills” is the qualitative change taking place in the conceptualization of how business is done. Nowadays, doing business entails both internal teamwork and collaboration with external companies.…

Details